Alex is a graduate from the London School of Economics and a Chartered Accountant, accredited both in England and Wales and in Singapore, and a Chartered Valuer and Appraiser, accredited in Singapore. His expertise is in the areas of research, valuation and strategy related to brands. He has worked professionally in the UK, Spain and Singapore and has supported clients across the world in most sectors in order to help them understand how to maximise the financial impact of their brands and reputation.