Dr. Mai Thi Thanh Thai is Associate Professor at HEC Montreal, where she teaches social entrepreneurship, new venture creation, strategies in emerging markets and qualitative methods. Her research focuses on the link between entrepreneurship and its socioeconomic, cultural and political contexts. She was the editor-in-chief of the Journal of Small Business and Entrepreneurship from 2015 to 2020, during which the journal experienced unprecedented growth in terms of full-text downloads, manuscript submissions, and journal rankings. She has published several articles in peer-reviewed journals, contributed several book chapters, edited two books, and made presentations at numerous academic conferences. She has won many local and international awards for her performance and commitment in her different roles as a researcher, teacher and entrepreneur throughout her career. At present, she is heading the global program Social Business Creation (www.socialbusinesscreation.hec.ca) that uses gamification to teach university students social entrepreneurship and the development of social business models that use market mechanisms to solve social issues.
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